KidStrong Member App
Design strategy and execution for KidStrong's Parent App, creating an engaging digital experience that extended the impact of classes for over 40,000 members.
Timeline
2022 - 2024
Role
UX/UI Designer
Team
Design Manager, 2 developers, 1 PM
Tools
Figma, Unity, ClickUp
Problem
Parents of KidStrong members had limited visibility into their child's development between weekly classes and lacked tools to extend the program's impact at home. This led to reduced engagement, difficulty tracking progress, and higher member churn rates.
Featured Solutions
(01)
solutions
Dive into the key features and design decisions that solved critical user problems.
Personalized Progress Dashboard
Members struggled to understand their child's development journey and next milestones.
Designed an intuitive dashboard showcasing achievements, progress metrics, and upcoming goals. Integrated gamification elements to celebrate milestones and encourage continued engagement.
Class Experience & Feedback
Limited connection between in-center experiences and at-home engagement.
Created a photo timeline and class review system that captures memorable moments and allows parents to provide valuable feedback
Smart Onboarding Experience
New users had no guidance on app features or how to maximize their KidStrong experience.
Developed a contextual onboarding system that adapts to user type (member vs non-member) and guides users through key features. Created educational tooltips and walkthrough flows that highlight important functionality.
Process
(02)
Process highlights
A peek behind the curtain at crucial insights and challenges that shaped the work.
Key Discovery
Research revealed parents valued progress visibility and emotional connection above all other features.
Main Challenge
Overcame challenge of creating a design system that balanced professionalism with kid-friendly elements.
Critical iteration
Iterated on progress visualization based on user feedback to simplify complex development metrics.
Outcomes
(03)
results
Real-world impact and measurable outcomes that demonstrate success.
45k+
members reached
4
stars in the app store
1
hour added weekly to member experience outside class
We love KidStrong. It has been an excellent place for our girl to grow, learn, and gain confidence. The app is great for parents and keeps track of their milestones perfectly.
Leeandra
(
Member
)
KidStrong Member App
Design strategy and execution for KidStrong's Parent App, creating an engaging digital experience that extended the impact of classes for over 40,000 members.
Timeline
2022 - 2024
Role
UX/UI Designer
Team
Design Manager, 2 developers, 1 PM
Tools
Figma, Unity, ClickUp
Problem
Parents of KidStrong members had limited visibility into their child's development between weekly classes and lacked tools to extend the program's impact at home. This led to reduced engagement, difficulty tracking progress, and higher member churn rates.
Featured Solutions
(01)
solutions
Dive into the key features and design decisions that solved critical user problems.
Personalized Progress Dashboard
Members struggled to understand their child's development journey and next milestones.
Designed an intuitive dashboard showcasing achievements, progress metrics, and upcoming goals. Integrated gamification elements to celebrate milestones and encourage continued engagement.
Class Experience & Feedback
Limited connection between in-center experiences and at-home engagement.
Created a photo timeline and class review system that captures memorable moments and allows parents to provide valuable feedback
Smart Onboarding Experience
New users had no guidance on app features or how to maximize their KidStrong experience.
Developed a contextual onboarding system that adapts to user type (member vs non-member) and guides users through key features. Created educational tooltips and walkthrough flows that highlight important functionality.
Process
(02)
Process highlights
A peek behind the curtain at crucial insights and challenges that shaped the work.
Key Discovery
Research revealed parents valued progress visibility and emotional connection above all other features.
Main Challenge
Overcame challenge of creating a design system that balanced professionalism with kid-friendly elements.
Critical iteration
Iterated on progress visualization based on user feedback to simplify complex development metrics.
Outcomes
(03)
results
Real-world impact and measurable outcomes that demonstrate success.
45k+
members reached
4
stars in the app store
1
hour added weekly to member experience outside class
We love KidStrong. It has been an excellent place for our girl to grow, learn, and gain confidence. The app is great for parents and keeps track of their milestones perfectly.
Leeandra
(
Member
)
KidStrong Member App
Design strategy and execution for KidStrong's Parent App, creating an engaging digital experience that extended the impact of classes for over 40,000 members.
Timeline
2022 - 2024
Role
UX/UI Designer
Team
Design Manager, 2 developers, 1 PM
Tools
Figma, Unity, ClickUp
Problem
Parents of KidStrong members had limited visibility into their child's development between weekly classes and lacked tools to extend the program's impact at home. This led to reduced engagement, difficulty tracking progress, and higher member churn rates.
Featured Solutions
(01)
solutions
Dive into the key features and design decisions that solved critical user problems.
Personalized Progress Dashboard
Members struggled to understand their child's development journey and next milestones.
Designed an intuitive dashboard showcasing achievements, progress metrics, and upcoming goals. Integrated gamification elements to celebrate milestones and encourage continued engagement.
Class Experience & Feedback
Limited connection between in-center experiences and at-home engagement.
Created a photo timeline and class review system that captures memorable moments and allows parents to provide valuable feedback
Smart Onboarding Experience
New users had no guidance on app features or how to maximize their KidStrong experience.
Developed a contextual onboarding system that adapts to user type (member vs non-member) and guides users through key features. Created educational tooltips and walkthrough flows that highlight important functionality.
Process
(02)
Process highlights
A peek behind the curtain at crucial insights and challenges that shaped the work.
Key Discovery
Research revealed parents valued progress visibility and emotional connection above all other features.
Main Challenge
Overcame challenge of creating a design system that balanced professionalism with kid-friendly elements.
Critical iteration
Iterated on progress visualization based on user feedback to simplify complex development metrics.
Outcomes
(03)
results
Real-world impact and measurable outcomes that demonstrate success.
45k+
members reached
4
stars in the app store
1
hour added weekly to member experience outside class
We love KidStrong. It has been an excellent place for our girl to grow, learn, and gain confidence. The app is great for parents and keeps track of their milestones perfectly.
Leeandra
(
Member
)